EP.1 The Beginning

It all began with a simple sketch and a powerful vision. Inspired by a desire to create more than just sportswear, I wanted to build a brand that brings athletes together, no matter their sport or skill level. The idea for the shorts came from personal experiences of struggling to find the right sport shorts that could allow me to perform at my best. Seeing a gap in the sportswear industry provided motivation to utilise innovation and creativity to craft something better. Therefore, “ Freedom of Movement ” was created. The journey started with one product, but the goal was always bigger.